Caples, John <br/><br/>
Tested advertising methods/ 
John Caples 
 - New York:  Harper,  c1961 
 - xii, 308 p.:  ill.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 160.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising copy<br/>Advertisers
<br/><br/><label>Dewey Class. No.: </label>659.132