Caples, John <br/><br/>
Making and pay/ 
John Caples 
 - New York:  Harper and Brothers,  1957 
 - vii, 248 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 120.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Authorship<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1323