TY  - BOOK
AU  - Pearson,Timothy R.
TI  - The old rules of marketing are dead: 6 new rules to reinvent your brand and reigniting your business 
SN  - 9781259002946(pbk.)
U1  - 658.827 22
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Branding (Marketing)
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -