Pearson, Timothy R. <br/><br/>
The old rules of marketing are dead :  6 new rules to reinvent your brand and reigniting your business / 
Timothy R. Pearson 
 - 2nd ed. 
 - New Delhi :  Tata McGraw-Hill Education,  c2011 
 - xi, 240 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781259002946(pbk.)  Rs.350.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.827