Advertising and public relations research / 
Donald W. Jugenheimer ... [et al.] 
 - New Delhi :  PHI Learning,  c2010 
 - viii, 327 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788120341364(pbk.) :  Rs.295.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research<br/>Public relations--Research
<br/><br/><label>Dewey Class. No.: </label>659.072