TY  - BOOK
AU  - Thomas,Robert J.
TI  - New Product Success Stories: lessions form leading innovations
SN  - 047101320X
U1  - 658.57 
PY  - 1995///
CY  - New York
PB  - John Wiley
KW  - New products
KW  - Management
KW  - Marketing - Forecasting
KW  - Success
N1  - Includes index
ER  -