New Product Success Stories:  lessions form leading innovations/ 
edited by Robert J. Thomas 
 - New York:  John Wiley,  1995 
 - x, 342 p.;  23 cm. 
 - New directons in business .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>047101320X  $ 29.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management<br/>New products--Marketing - Forecasting<br/>Success
<br/><br/><label>Dewey Class. No.: </label>658.57