Urban, Glen L. <br/><br/>
Design and marketing of new products/ 
Glen L. Urban and John R. Hauser 
 - 2nd ed. 
 - Englewood Cliffs:  Prentice-Hall,  1993 
 - xxvii, 701 p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132015676  $ 69.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Design, industrial--United States
<br/><br/><label>Dewey Class. No.: </label>658.575