TY  - BOOK
ED  - American Management Association
TI  - How to plan products that sell: guides for development and commercialization
U1  - 658.57 
PY  - 1958///
CY  - New York
PB  - American Management Association
KW  - New products
KW  - Products management
KW  - Research, Industrial
KW  - Commercial products
KW  - Marketing
N1  - Papers... presented at special Conference on ' How to plan products that sell ' held at New York city on Jan 13-15, 1958
ER  -