How to plan products that sell: guides for development and commercialization/ American Management Association. Research and Development Division - New York: American Management Association, c1958 - 148 p.: ill.; 23 cm. - American Management Association Management Report no. 13 .

Papers... presented at special Conference on ' How to plan products that sell ' held at New York city on Jan 13-15, 1958

Rs. 31.25


New products
Products management
Research, Industrial
Commercial products
Marketing

658.57