How to plan products that sell: guides for development and commercialization/
American Management Association. Research and Development Division
- New York: American Management Association, c1958
- 148 p.: ill.; 23 cm.
- American Management Association Management Report no. 13 .
Papers... presented at special Conference on ' How to plan products that sell ' held at New York city on Jan 13-15, 1958
Rs. 31.25
New products Products management Research, Industrial Commercial products Marketing