TY  - BOOK
AU  - Cooper,Robert G.
AU  - Edgett,Scott J.
TI  - Product development for the service sector: lessons from market leaders
SN  - 0738201057
U1  - 658.575 
PY  - 1999///
CY  - Cambridge
PB  - Prescus Books
KW  - New products
KW  - Marketing
KW  - Success
KW  - Customer services
KW  - Management
N1  - Includes index
ER  -