Cooper, Robert G. <br/><br/>
Product development for the service sector:  lessons from market leaders/ 
Robert G. Cooper and Scott J. Edgett 
 - Cambridge:  Prescus Books,  1999 
 - vii, 278 p.;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0738201057  $ 25.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Marketing<br/>Success<br/>Customer services--Management
<br/><br/><label>Dewey Class. No.: </label>658.575