TY  - BOOK
AU  - Stone,Merlin
TI  - Product planning: an integrated approach
SN  - 0333166744
U1  - 658.57 
PY  - 1976///
CY  - London
PB  - Macmillan Press
KW  - Product life cycle
KW  - New products
KW  - Products management
KW  - Marketing
N1  - Includes index; Bibliography: p. 137-140
ER  -