Stone, Merlin <br/><br/>
Product planning:  an integrated approach/ 
Merlin Stone 
 - London:  Macmillan Press,  1976 
 - xii, 142 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 137-140 
<br/><br/><label>ISBN: </label>0333166744  Rs. 65.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product life cycle<br/>New products<br/>Products management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.57