TY  - BOOK
AU  - Panwar,Upendra Singh
AU  - Kumar,Raj
AU  - Ray,Nilanjan
TI  - Handbook of research on promotional strageties and consumer influence in the service sector
SN  - 9781522501435
U1  - 658.82 23
PY  - 2016///
CY  - Harshey, Pa.
PB  - Business Science Reference (an imprint of IGI Global)
KW  - Service industries
KW  - Management
KW  - Technological innovations
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -