Handbook of research on promotional strageties and consumer influence in the service sector / 
eds. Upendra Singh Panwar, Raj Kumar and Nilanjan Ray 
 - Harshey, Pa. :  Business Science Reference (an imprint of IGI Global),  2016 
 - xxxv, 492 p. :  ill., map ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781522501435  $ 325.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries<br/>Management--Technological innovations<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.82