TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Ram,S.
TI  - Bringing innovation to market: how to break corporate and customer barriers
SN  - 0471849774
U1  - 658.57 
PY  - 1987///
CY  - New York
PB  - John Wiley
KW  - New products
KW  - Technological innovations
N1  - Includes index
ER  -