Sheth, Jagdish N. <br/><br/>
Bringing innovation to market:  how to break corporate and customer barriers/ 
Jagdish N. Sheth and S. Ram 
 - New York:  John Wiley,  1987 
 - xii, 245 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471849774  $ 22.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.57