TY  - BOOK
AU  - Miller,Thomas W.
AU  - 
TI  - Marketing data science : : modeling techniques in predictive analytics with R and Python 
SN  - 9789353065744
U1  - E 658.800285 23rd ed.
PY  - 2019///
CY  - Noida : 
PB  - Pearson , 
KW  - Marketing
KW  - Data processing
KW  - Mathematical models
ER  -