Miller, Thomas W. <br/><br/>
Marketing data science :   modeling techniques in predictive analytics with R and Python / 
Thomas W. Miller 
 - Noida :   Pearson ,   2019 
 - xviii,   458p.  23cm. 
<br/><br/><label>ISBN: </label>9789353065744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Marketing--Mathematical models
<br/><br/><label>Dewey Class. No.: </label>E 658.800285  / M 618