TY  - BOOK
AU  - Bobrow,Edwin E.
TI  - The complete idiot's guideTm to new product development
SN  - 8120315057
U1  - 658.83 
PY  - 1999///, c1997
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - New products
KW  - Marketing research
N1  - Includes index; Reprint of 1st ed. published in 1997
ER  -