Bobrow, Edwin E. <br/><br/>
The complete idiot's guideTm to new product development/ 
Edwin E. Bobrow 
 - New Delhi:  Prentice-Hall of India,  1999, c1997 
 - xxiv, 307 p.:  ill.;  24 cm. 
<br/><br/> Includes index  Reprint of 1st ed. published in 1997. 
<br/><br/><label>ISBN: </label>8120315057  Rs. 150.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83