TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 0321001990
U1  - 658.8342 
PY  - 1999///
CY  - Massachusetts
PB  - Addison - Wesley
KW  - Consumer behaviour
KW  - Marketing
KW  - Decision making
N1  - Includes index
ER  -