Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making/ 
Frank R. Kardes 
 - Massachusetts:  Addison - Wesley,  c1999 
 - xx, 505 p.:  ill.;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0321001990  $ 88.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Marketing--Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8342