TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer bahavior and managerial decision making
SN  - 8120322215
U1  - 658.8342 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Consumer behavior
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographical references and index
ER  -