Kardes, Frank R. <br/><br/>
Consumer bahavior and managerial decision making/ 
Frank R. Kardes 
 - New Delhi:  Prentice-Hall of India,  2002 
 - xviii, 457 p.:  ill.;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8120322215  Rs. 225.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8342