Contemporary marketing and consumer behavior:  an anthropological sourcebook/ 
edited by John F. Sherry 
 - Thousand Oaks, Calif.:  SAGE,  c1995 
 - xvii, 482 p.;  charts  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0803957521  $ 62.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects<br/>Consumer behavior<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342