John P. Alevizos Marketing research: applications, procedutres and cases/ John P. Alevizos - Englewood, N.J.: Prentice-Hall, 1961 - xi, 676 p.: ill.; 23 cm. Includes index ISBN: $ 10.50 Subjects--Topical Terms: Marketing research--Case studiesResearch, Industrial Dewey Class. No.: 658.83