TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in Asia: the creation development and managment of Asian brands for the global market
SN  - 0471835765
U1  - 658.827095 
PY  - 2000///
CY  - Singapore
PB  - John Wiley
KW  - Brand name products
KW  - Asia
KW  - Case studies
KW  - Marketing
KW  - Competition, International
N1  - Includes index
ER  -