Temporal, Paul <br/><br/>
Branding in Asia:  the creation development and managment of Asian brands for the global market/ 
Paul Temporal 
 - Singapore:  John Wiley,  c2000 
 - xiii, 261 p.:  ill.,charts;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471835765  $ 24.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Case studies--Asia<br/>Marketing--Case studies--Asia<br/>Competition, International--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.827095