TY  - BOOK
AU  - Zaichkowsky,Judith Lynne
TI  - Defending your brand against limitation: consumer behaviour, marketing strategies and legal issues
SN  - 0899308295
U1  - 658.827 
PY  - 1995///
CY  - West Port, Connecticut
PB  - Quarum Books
KW  - Brand name products
KW  - Law and legislation
KW  - Consumer behavior
KW  - Law and letislation
KW  - Marketing
KW  - Industrial property
N1  - Includes bibliographical references and index
ER  -