Zaichkowsky, Judith Lynne <br/><br/>
Defending your brand against limitation:  consumer behaviour, marketing strategies and legal issues/ 
Judith Lynne Zaichkowsky 
 - West Port, Connecticut:  Quarum Books,  c1995 
 - xvii, 184 p.;  21 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0899308295  $ 49.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Law and legislation<br/>Consumer behavior--Law and letislation<br/>Marketing--Law and legislation<br/>Industrial property
<br/><br/><label>Dewey Class. No.: </label>658.827