TY  - BOOK
AU  - Winkler,Agnieszka
TI  - Warp - speed branding: the impact technology on marketing
SN  - 0471295558
U1  - 658.827 
PY  - 1999///
CY  - New York
PB  - John Wiley
KW  - Brand name products
KW  - Marketing
KW  - Technological innovations
KW  - Management
N1  - Includes index
ER  -