TY  - BOOK
AU  - Davis,Scott M.
TI  - Brand asset management: driving profitable growth through your brands
SN  - 0787950777
U1  - 658.827 
PY  - 2000///
CY  - Sanfrancisco, California
PB  - Jossey - Bass
KW  - Brand name products
KW  - Product Management
N1  - Includes index
ER  -