Davis, Scott M. <br/><br/>
Brand asset management:  driving profitable growth through your brands/ 
Scott M. Davis 
 - Sanfrancisco, California:  Jossey - Bass,  c2000 
 - xvi, 265 p.:  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0787950777  $ 34.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.827