Brand management/ 
edited by Leslie De Chernatony 
 - Aldershot:  Ashgert Dartmouth,  c1998 
 - xxvi, 375 p.:  ill.;  24 cm. 
 - International Library of management .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>1855219611  £ 85.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.827