TY  - BOOK
AU  - Howard,John A.
AU  - Ostlund,Lyman E.
TI  - Buyer Behavior: theoretical and compirical foundations
SN  - 0394316819
U1  - 658.83082 
PY  - 1973///
CY  - New York
PB  - Alfred A. Knopf
KW  - Consumers
KW  - Addresses, essays, lectures
N1  - Includes bibliographical references
ER  -