Buyer Behavior:  theoretical and compirical foundations/ 
edited by  John A. Howard, Lyman E. Ostlund 
 - New York:  Alfred A. Knopf,  1973 
 - x, 580 p.;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0394316819  $. 7.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Addresses, essays, lectures
<br/><br/><label>Dewey Class. No.: </label>658.83082