Green, Paul E. Research for marketing decisions/ Paul E. Green, Donald S. Tull and Gerald Albaum - 5th ed. - New Delhi: Prentice-Hall of India, 1992 - xii, 784 p.; 23 cm. Includes index ISBN: 0876927576 Rs. 150.00 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83018