Green, Paul E. Research for marketing decisions/ Paul E. Greeen and Donald S. Tull - 4th ed. - New Delhi: Prentice-Hall of India, 1986 - xiii, 673 p.; ills., charts 24 cm. Includes bibliographical references and index ISBN: 0876924291 Rs. 59.00 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83018