TY  - BOOK
AU  - Tull,Donald S.(Donald Stanley)
AU  - Hawkins,Del I.
TI  - Marketing research: measurement and method
SN  - 0024218219
U1  - 658.83 
PY  - 1990///
CY  - New York
PB  - Macmillan Pub.
KW  - Marketing research
N1  - Glossary: p. 793-813; Includes bibliographical references and index
ER  -