Tull, Donald S.(Donald Stanley) <br/><br/>
Marketing research:  measurement and method/ 
Donald S. Tull and Del I. Hawkins 
 - 5th ed. 
 - New York:  Macmillan Pub.,  1990 
 - xxii,836 p.;  charts  23 cm. 
 - The Macmillan Series in Marketing .
<br/><br/> Glossary: p. 793-813 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0024218219  $ 50.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83