Sales promotion handbook/ 
edited by Tony Dakin 
 - Glasgow:  A Gower Press Handbook,  1974 
 - xxvii, 300 p.:  ill.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0716100975  Rs. 3.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion--Handbooks, manuals, etc.<br/>Selling--Handbooks, manuals, etc.<br/>Advertising--Handbooks, manuals, etc
<br/><br/><label>Dewey Class. No.: </label>658.82