TY  - BOOK
AU  - Patty,C.Robert
AU  - Vredenburg,Harvey L.
TI  - Readings in global marketing management
U1  - 658.8082 
PY  - 1969///
CY  - New York
PB  - Appleton - Century - Crofts Educational Division
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Export marketing
KW  - Marketing channels
KW  - Advertising
ER  -