Readings in global marketing management/ 
edited by C. Robert Patty and Harvey L. Vredenburg 
 - New York:  Appleton - Century - Crofts Educational Division,  c1969 
 - xix, 504 p.;  24 cm. 
<br/><br/><label>ISBN: </label> $ 5.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing research<br/>Export marketing<br/>Marketing channels<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8082