Sharma, D.D. Dr. Marketing research: principles, applications and cases/ Dr. D. Sharma - 2nd rev.ed. - New Delhi: Sultan Chand, 1999 - 534 p.; charts; 22 cm. ISBN: 8170146585(pbk) Rs. 90.00 Subjects--Topical Terms: Marketing researchMarketing research--Case studies Dewey Class. No.: 658.83