TY  - BOOK
AU  - Schoner,Bertram
AU  - Uhl,Kenneth P.
TI  - Marketing research: information systems and decision making
SN  - 0471762628
U1  - 658.83 
PY  - 1975///
CY  - New York
PB  - John Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -