Palda, Kristian S. <br/><br/>
Pricing decisions and marketing policy/ 
Kristian S. Palda 
 - New Delhi:  Prentice-Hall of India,  c1976 
 - viii, 116 p.  diagrams, tables;  23 cm. 
 - Prentice - Hall foundations of marketing series .
<br/><br/> Includes index  Reprint of the 1st edition published in 1971 from Englewood cliffs. 
<br/><br/><label>ISBN: </label> Rs. 9.50 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing
<br/><br/><label>Dewey Class. No.: </label>658.816