TY  - BOOK
AU  - Dirksen,Charles J.
AU  - Kroeger,Arthur
AU  - Lockley,Lawrence C.
TI  - Readings in marketing
U1  - 658.8082 
PY  - 1963///
CY  - Illinois
PB  - Richard D. Irwin
KW  - Marketing
KW  - Management
KW  - Product Management
KW  - Marketing research
KW  - Strategic planning
N1  - Includes index
ER  -