Readings in marketing/ 
edited by Charles J. Dirksen, Arthur Kroeger and Lawrence C. Lockley 
 - Illinois:  Richard D. Irwin,  1963 
 - xii, 597 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> $ 9.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Product Management<br/>Marketing research<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8082